What Is Domain Name?

What To Do With Your Domain Name?

Domain names are incredibly flexible tools. Individuals and businesses large and small can use them in many different ways:

Build a website

Whether you have a static page, or a website that is constantly changing, the domain name ties everything together. You can build a blog, a product page, or an online gallery. When you control the domain, you’re in charge.

Redirect to a website

You don’t have to build a website from scratch. Many use domains to “redirect” or point to a pre-existing page, like a social media account, an online portfolio, or a specific video. You can choose where your domain redirects to anytime.

Brand your email

Businesses can use their domains to present a professional email address, like (YourName)@(YourBusiness).com. Your domain can help legitimize your business.

Owning Your Piece Of The Internet

No matter how you use them, domain names themselves can only be “registered,” not owned. What domains do allow you to do is take ownership of your brand. Once you’re in charge of your online presence, you have control over the message, whether it’s through a website, email, or social media. If you or your business need an audience, it’s time to get your domain nameNo matter how you use them, domain names themselves can only be “registered,” not owned.

Domain Names FAQ

There are at least two parts to every domain, the Second-Level Domain (SLD), and the Top-Level Domain (TLD). With new domain extensions, you can express your brand or story using both of these, on either side of the dot.
Yes. Many people register multiple domain names and point each to a different part of their site. This makes calls to action to different parts of a website easy and memorable. With so many new domain extensions, you can keep your brand in the second-level domain, while changing the top-level domain to something like .SOCIAL or .VIDEO. The possibilities are almost endless.
Before you register your name, you might want to conduct a quick Trademark Search to see if a business in the same category as your own has trademarked your name or something similar to it. If so, you may want to choose a different name; trademark holders have several avenues to claim a domain name from you if it falls within their mark.